Domino’s is reinventing pizza deliveries and here’s how they’re doing it
With the new delivery system in place, pizzas will be delivered oven-fresh.
In a quest to revolutionize the food delivery experience by going beyond connecting with consumers, Domino's introduces the dxb delivery bike, a cutting-edge solution designed to get pizzas to consumers faster whilst maintaining its fresh-from-the-oven hotness without compromising taste and quality.
In a quick interview with Domino's Group CEO and Managing Director, Don Meij, he said that the dxb is Domino’s natural evolution of transport for its team.
The very name of the new bike, dxb, is a homage to the brand’s US origins, derived from how it started there with the ‘DXP’ car, code for Domino’s Delivery Expert.
The bike was designed by Design + Industry, a Sydney-based industrial design company that also worked with Domino’s in 2016 to design its delivery robot the DRU.
According to Don, the food industry has been so swept up with finetuning the technology to connect to customers, but not about what the journey looks like to reach them.
“We’re here to look after the ‘how’: how your pizza can arrive at your door exactly as it looks in store. We believe the commitment to your customers doesn’t stop the minute the meal is handed over to the delivery expert. Everything we do at Domino’s is designed to be delivered so our customers can enjoy the just-out-of-the-oven experience from the comfort of their homes,” Don said.
The dxb has four key features. First is the temperature-controlled pizza pod which has a built-in, fan-forced oven that keeps meals piping hot at 68 degrees Celsius which is optimum for freshness and cheese stretch.
The bike itself has a G-force stabilisation system that cuts g-forces by 67% which means the chance of turbulence for the customers' pizza is zero. This lets Domino’s deliver it exactly as it was hand-made inside their restaurants.
Another feature that is important for keeping the pizzas fresh is the fan-forced ventilation system which features ventilation compartments. When coupled together, the Pizza Pod and hot cell force any excess moisture out, ensuring that the pizza arrives fresh and crispy, every time.
Additionally, the dxb delivery bike was designed for maximum rider safety.
“To us, nothing is more important than our people’s safety. With extra lighting on the Pizza Pod and wheels of the bike, the dxb is more visible than any bike we have created before, purposed to ensure that our Delivery Experts are as safe as possible, especially at night,” Don said.
“Here in Australia, Domino’s is known for our innovation and forward-thinking. This is just one example of what we predict the future of delivery to look like. Domino’s new e-bike concept, dXb, is a window into the future of delivery. At this stage, the dxb is a concept to prove what’s possible, with plans for wider adoption in the future.”
Aside from Australia and New Zealand, Domino’s Pizza Enterprises Limited operates in Belgium, France, The Netherlands, Japan, Germany, Luxembourg, Taiwan, Malaysia, Singapore and Cambodia. Rollout of the new dxb delivery will also be pushed gradually for these markets.