Hungry Jack's iPhone app reaches 265,000 downloads
The app became the number one most downloaded free Australian app on the Apple App Store within 18 hours of launching on May 18.
Hungry Jack’s said the app created by Clemenger BBDO Sydney remained at the top spot for four days, and in the top five for the first month.
It was the first of its kind to feature a nutritional calculator, enabling customers to access the protein, fat, sodium, and energy levels of Hungry Jack’s menu items on the go.
Customers could also check in to their local Hungry Jack’s store to win vouchers including discounts and free food and drinks through the Shake & Win function.
Hungry Jack’s national marketing director, Jim Wilson, said mobile and social media is becoming an important focus within Hungry Jack’s integrated marketing campaigns, intensifying customer engagement.
“Even after almost two months on the market, we’re still seeing around 4,100 downloads per day. Its phenomenal success will mean it will remain an important tool for rewarding our loyal Hungry Jack’s customers,” said Wilson.
Hungry Jack’s extended the app to be compatible with iPod Touch and iPad devices and in coming months it will be made available to Android users.