Hear from Baskin-Robbins GM David Jordan on how to pull off a successful brand transformation at the QSR Media Detpak Conference

Find out how David Jordan, Baskin-Robbins Australia General Manager, successfully transformed the Baskin Robbins brand in Australia.

David Jordan will discuss the following points:

Stakeholder alignment – Why it is critical
Strategy creation and execution – How to take all stakeholders along for the journey
Today’s consumer and its ever changing wants and needs
Brand evolution / trend setters / revolution – What is your brand’s core?
Bottom up vs top down leadership style.
Culture - Its impact on short and long term transformational change
The why
The importance of a communication strategy
Empathy, authenticity & accountability – Three difficult words to execute consistently.

Click here to register for the number one QSR and fast casual event in Australia.

Click here to find out more about the QSR Media Detpak Conference 2016.

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