, Australia
227 views

McDonald’s loyalty program goes national

The launch follows a trial of the program in South Australia last year.

McDonald’s Australia is launching its MyMacca’s Rewards program nationally from March 3.

The initiative allows customers to earn 100 points for every $1 spent on eligible food and drink purchases through their app.

Customers can redeem select items upon reaching 2,500, 5,000 and 7,500 points.
 
“The rewards program is a way for us to give back to our loyal customers by providing greater convenience, value and rewards,” McDonald’s Australia marketing manager Tobi Fukushima said in a media release.

The nationwide launch follows a trial of the program in South Australia last year.

(Also read: Customer loyalty in the COVID-19 age, as told by McDonald's, Nando's, Grill'd and Bakers Delight)

Follow the link for more news on

Join QSR Media Australia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!