It has launched ‘Find the Fruit’, a sequel to the brand's successful ‘Free the Fruit’ game.
Find the Fruit will reward players with 1,000 free Boosts and other vouchers every day during the campaign. Players must join forces with game hero Janine to help her find the fruit ‘fruigitives’. When enough of these ‘fruigitives’ have been found, players will be able to trade their fruit in store to receive Boost vouchers.
Using Pokémon Go style functionality, customers are encouraged to walk around to find disguised fruits on their map to interrogate. Players will also have the capability to link the ‘Find the Fruit’ app to their Boost app to redeem prizes and receive in-game bonuses.
Boost Juice’s Chief technical innovation officer Christian McGilloway hopes ‘Find the Fruit’ will encourage activity and social unity amongst players.
“By introducing the augmented surroundings feature to the Find the Fruit app, we’re hoping to encourage players to get off the couch and enjoy the game outside. When players find enough fruit, they can enter a puzzle game which they can play where ever they choose.
“Boost Juice is a brand built on our ‘Love Life’ philosophy, so introducing features to the app that encourage health and wellbeing made sense. We want our players to be active and social, and ‘Find the Fruit’ is a game that is even better when played with friends,” he added.
The ‘Find the Fruit’ app will be rewarding players with over $3.7 million worth of prizes, including 1000 free Boosts a day and discounts available to be redeemed on any Boost Juice beverage.
Joanne Bradley, chief marketing officer at Boost Juice, said the new in-app features and engaging game storyline offers customers a fresh way to engage with the brand.
“We know that games play an important part in our customers’ every day. It’s how they unwind, it’s how they socialise. This is a way for Boost to have fun with our customers and build a stronger connection. These campaigns have really increased the length and frequency we’re able to engage with our audience and bring in new customers to the brand,” she said.
Find the Fruit is now available for download from Apple App and Google Play stores, with prizes available to be won until 27 May 2018.
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