craveable brands' online store traffic skyrockets 600%

Its salesforce partner Kalido was recognised in the annual Salesforce Partner Innovation Awards.

In a release from Kalido, the company announced that it has helped Craveable Brands transform its business through data driven customer communications, leveraging Salesforce Marketing Cloud to enable a customer-centric, omni-channel and automated solution.

For this work, Kalido has been named a recipient of the Salesforce Partner Innovation Award in the Marketing Cloud category. The award was presented at Dreamforce 2017, the most inspiring technology event of the year and the world's largest gathering of Trailblazers.

Using Salesforce Marketing Cloud, Kalido helped Craveable Brands increase traffic in-store and assisted in the successful launch of its online delivery service across its brands Red Rooster and Oporto. In addition, Craveable was able to leverage real-time data integration with its POS and delivery GPS systems by implementing a series of omni-channel customer lifecycle journeys.

The results include a 35% uplift in loyalty membership sign up, a 400% increase in card conversion by attaching a customer to a card, and a 40% increase in loyalty transactions.

Craveable Brands' head of digital marketing and strategy Ken Russell said, “We approached Kalido to help us overcome a number of obstacles including missed revenue opportunities through unused customer offers and loyalty program, and an incumbent communication platform. Through its work, Kalido has delivered incredible results, transforming our digital marketing and driving exceptional revenue growth.”

Join QSR Media Australia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

The chain is also giving one couple the chance to win free catering.
The Mexican QSR recently embarked on a hiring spree across the country.
The promotion is available across the chain’s 41 stores.
This unit guarantees food quality without increasing operational expenses.
Controlling food costs, lessening waste, and forecasting demand accurately are crucial.
It partnered with Sydney illustrator Julie Luu to feature festive art across store signages and the brand’s 2022 Christmas Calendar.
One applicant will also have the chance to win a year’s worth of free pizza and a Nintendo Switch.
Its current store network is now worth $4 million a year.
Find out how the upgraded digital menu signages improved the brand's operational and cost efficiencies.
The fast food chain has 54 restaurants across SA and 449 nationally.