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Marketing In An Era of Zero-Party Data
It's no secret that consumers are becoming more aware of the value of their data, and more concerned about who is collecting it and what they're doing with it. According to a report by Cheetah Digital, 35% of consumers have received creepy personalisation based on information that they did not directly share with the brand while 49% are frustrated by receiving irrelevant content or offers.
Marketing In An Era of Zero-Party Data
It's no secret that consumers are becoming more aware of the value of their data, and more concerned about who is collecting it and what they're doing with it. According to a report by Cheetah Digital, 35% of consumers have received creepy personalisation based on information that they did not directly share with the brand while 49% are frustrated by receiving irrelevant content or offers.
How Compost Connect Is Building A World Without Food Waste
Did you know that food production and waste are responsible for 26% of global greenhouse gas emissions? Moreover, when food waste decomposes in a landfill, it releases methane gas—a greenhouse pollutant that is 26 times more potent than carbon dioxide. Although the hospitality and foodservice sector generates 1 million tonnes of organic waste per year, only less than 8% is recycled.
Brand Loyalty in 2023: Is it still alive?
Brand loyalty is a concept that's been around since the dawn of advertising. Marketers have been trying to develop loyal customers for decades, and with good reason--it leads to higher profits, more sales and higher customer retention rates. However, in today's world where self-expression is so important and brands are competing for attention more than ever before, how can QSRs implement an effective loyalty program?
Finding A Sustainability Partner: A Guide for QSRs
Quick Service Restaurants (QSRs) are under increasing pressure to adopt more sustainable practices in their operations. That's why QSR businesses are always looking for ways to improve the efficiency and sustainability of their operations. One area that has seen a lot of improvement in recent years is packaging. As QSRs continue to search for ways to reduce costs while also being more environmentally conscious, it's important to find a sustainability partner in their packaging supplier.
Why Composting Matters In The Foodservice Industry
Sustainability is a topic that's been on the minds of QSR businesses for a long time. From recycling to using local produce, it's clear that fast food chains are looking for ways to reduce their carbon footprint and make sure they're doing everything they can to support the environment.
A Step-by-Step Guide on How To Get A Virtual Brand For Your Restaurant
The QSR industry is constantly changing and evolving, which means that companies have to stay on top of innovative marketing strategies if they want to get ahead. One way many QSRs have been able to do this involves creating a branded online presence known as a "virtual brand."
Why QSRs Should Explore Virtual Brands
In today's fast-paced world, QSRs are looking for ways to keep up with their customers' demands. As technology advances and consumer preferences shift, it has become more important than ever for brands to be flexible and adaptable. Virtual brands offer a great way for quick service restaurants (QSR) to do just that, without sacrificing the quality of their brand or product offerings.
Nestlé Professional launches new Milkybar and Aero Dessert Mixes
The dessert mixes are gluten-free with no added colours or flavours.
The Future Is Here: How Fourth’s Platform Enables Dynamic Production in QSRs
In recent years, the Quick Service Restaurant (QSR) industry has been rapidly evolving, with technology driving major changes in the way food is prepared, served, and consumed. One of the most exciting and innovative trends in this space is dynamic production, a concept that promises to transform the way QSRs operate and serve their customers.
Speed up production, save space and improve quality with the Garland XPress Grill
Cook succulent burger patties, tender steak or grilled mushrooms in half the time with the Garland XPress Grill.
An interesting journey from retail to hospitality IT: How wide experience helped the director of Redcat drive QSRs forward
Redcat's Lawrence Pelletier shares some of his thoughts on the QSR industry.
All-in-one hospitality platform Redcat aims for a strong 2023 with UK expansion and new technology solutions
The hospitality platform is gearing up with some exciting plans
How Partnering With Established Virtual Brands Can Benefit QSRs
Quick Service Restaurants (QSRs) have been a staple of the fast-food industry for decades. From burgers and fries to fried chicken and tacos, QSRs have long been a go-to choice for those looking for a quick and convenient meal.
The QSR Comprehensive Guide to Australian Single Use Plastic Bans
Single-use plastic bans are a hot topic in the world of fast food right now. With so many countries and cities taking action on single-use plastic, it's important for QSRs to know where their customers are coming from and what they can do to reduce their environmental impact.
"Restaurant within a Restaurant" - What You Should Know About Virtual Brands
The food delivery industry is one of the fastest growing sectors in Australia. According to a report by IBISWorld, food delivery is predicted to be a $365B global market by 2030. In Australia, this industry grew by 81.1% between 2015 and 2020. Annually, 68 million food orders were placed in Australia—equivalent to 7,000 orders per hour!
Brand Loyalty in 2023: Is It Still Alive?
78% of consumers may seem loyal to a brand but will immediately switch to a cheaper option.
Get your QSR ready for the holidays with these pointers
Make it 'the most wonderful time of the year' for your business.
