Donut King ranks best in Customer Satisfaction

Receives a satisfaction rating of 87.3%.

Donut King has been crowned the king of customer satisfaction in the Roy Morgan Customer Satisfaction Awards.

According to the firms customer satisfaction ranking for October, the chain is closely followed by Starbucks (87.1%), Michel's (84.3%) and Gloria Jean's (84%).

Geoffrey Smith, General Manager — Consumer Products, Roy Morgan Research, says:

“In the year to October 2014, 28% of Australians aged 14+ (or 5,346,000 people) made at least one purchase from the eight major coffee/doughnut shop chains measured by Roy Morgan Research. With satisfaction ratings ranging from 76% to 87%, all of these businesses are doing well, but it seems Donut King and Starbucks are going the extra mile to please their customers.

“Australian consumers are quick to acknowledge good service, and our monthly Customer Satisfaction Awards are a timely reminder that happy customers really are the best publicity.”

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