Michel’s Patisserie bags Coffee Shop of the Year Award

At the annual Roy Morgan Customer Satisfaction Awards.

An independent customer satisfaction survey found that Michel’s was the highest rated coffee shop in Australia. Michel was among the Retail winners of the inaugural awards night, which included Autobarn, Guardian, David Jones, among many others.

Michele Levine, CEO, Roy Morgan Research, said “the retail winners of the Roy Morgan Customer Satisfaction Awards are always anticipated with excitement, and the 2014 Awards were no exception.

“Without customer satisfaction, there is no retail success. The 14 winners announced last night are living proof that Australians still value and recognise bricks-and-mortar retailers who go the extra mile to satisfy their customers. Online shopping may be quick and easy, but it generally lacks that all-important personal touch.”