Global players bet big on Australia’s fast-food outlook

Growth in discretionary spending and menu trends is drawing the brands in.

Australia is emerging as an increasingly competitive quick-service restaurant (QSR) market, driven by rising foreign investment and the expansion of local store networks, according to Rabo Research.

The country continues to attract global QSR brands, supported by expectations that a growing share of discretionary spending will be directed toward eating out over the long term.

Major U.S. chains such as Wendy’s, Popeyes, Chuck E. Cheese, Firehouse Subs, and Shake Shack are entering or planning to enter Australia as part of broader international growth strategies.

Wendy’s, for example, reported strong opening-day sales in 2025 and plans to open 20 stores within two years, with a longer-term goal of up to 200 outlets by 2034.

The Australian QSR market was valued at about $31.8b in 2025 and is forecast to expand at a 9.2% compound annual growth rate through 2035, potentially reaching $76.7b, Expert Market Research reported.

Competition is intensifying in chicken-focused offerings, with operators positioning poultry as a more affordable and healthier alternative amidst high global beef prices.

Globally, McDonald’s reported that chicken products matched beef burger sales in 2024, and its Australian business is expanding chicken offerings through a national campaign and the permanent addition of chicken wings in 2025.

A separate report by Mordor Intelligence estimates Gen Z accounts for about $5.8b in foodservice spending, underscoring the importance of convenience, customisation, and non-traditional eating occasions in the QSR sector.