3 in 5 Aussies likely to trial new drinks on premise

38% of Australians say they enjoy trying new drinks.

Over 60% of Australians are more likely to try new drinks in the On Premise, a report by CGA by NielsenIQ revealed.

The report stated that the proportion of consumers visiting the On Premise in Australia has increased over the past month, largely driven by food-led visits. This month sees the highest proportion of consumers both visiting the channel and planning ahead to visit the On Premise to eat and drink since CGA launched the Australian On Premise Consumer Impact Report series.

The frequency of visits to the channel remains stable with two in five On Premise consumers going out the same amount as usual, with those who are going out more often doing so to treat themselves, try new places, or because they are less concerned about COVID-19. 

Meanwhile, 38% of Australian consumers stated they like to experiment and enjoy trying new drinks, whilst 62% are more likely to try these new drinks at a bar, restaurant or similar venue.