,Australia

Red Rooster’s merch shop to get full revamp on November 23

The move comes amidst the brand’s ongoing transformation plan.

Red Rooster’s official merchandise website is set to get a revamp on November 23, which will see the chain sell new apparel and accessories.

The upcoming Reds Shop will feature their Classic range, which sees the chain’s branding featured in enamel picnicware, hats, slides, sunglasses, skater socks and their signature Ruggie.

The Reds Sport range, meanwhile, was inspired by designer leisurewear and sports brands and includes t-shirts, tracksuits, headwear, towels, board shorts and a cooler box.

“Reds Shop is all about unique and wearable gear designed with our brand and customers in mind. Every item reflects Reds’ new look and feel and is a stylish accompaniment for our new menu - ideal for the upcoming summer sharing season and the perfect accompaniment to our Fried Chicken!” said Ashley Hughes, the brand’s marketing director.

The move comes amidst the brand’s ongoing transformation plan, which sees the fast food chain making changes to its menu, restaurant design and branding.

All profits from the upcoming Reds Shop will go to their official charity Foodbank Australia.

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The fast food chain has 54 restaurants across SA and 449 nationally.