Food delivery and pick-up market thrives eight times that of the total food service industry: Menulog's managing director
Alistair Venn said the future of online food delivery is set for exponential growth with the rise of online platforms, as well as click and collect and catering.
"Last month, we launched a report on the online food delivery market titled A Growing App-etite, which looks at the history of the food delivery industry and how technology has driven our appetite for eating experiences. It examines current future trends, with one being a growing ‘Homing Trend’. 87% of Australians admitted to ditching social plans to stay home and have food delivered, and one in every two using online food delivery as a chance to enjoy quality time with family and friends.
"The report also revealed a trend around the rise of ‘fashionable foods’ with dishes, fried chicken and ice cream, experiencing a 40% growth in 2017 alone. Even more telling are the trends on food ordering habits, with almost a third of Australians ordering food from their bed and two thirds ordering food for delivery to their workplace; it seems Australians are more time-pressed than ever before," he adds.
You can hear Alistair speak on how the food delivery and pick-up market is growing at eight times that of the total food service industry at the QSR Media Detpak Conference and Awards to be held in Sydney on June 13, 2018.
According to Venn, access to food at the touch of a button is driving this industry evolution with over 75% of Menulog orders placed from a mobile device. Furthermore, there has been a rise in customer demand for choice and personalisation. To meet this demand, we have launched new native apps and a new website with sorting and filtering capabilities designed to provide a tailored experience for customers.
As Australians now expect food, entertainment, travel and more from wherever they are at all times, Venn continued, "Technology has allowed us to meet customers where they are, on any device, and in the future we’ll see more of this as we move towards voice command capabilities. Global partnerships with Amazon Alexa and Xbox are just some of the exciting innovations within the Just Eat Group, Menulog’s parent company."
Alistair Venn will join the Aggregators Panel at the QSR Media Conference and Awards 2018 and will endeavor to discuss how quick service restaurants can continue to evolve their businesses to ride the digital wave.
