, Australia

7-Eleven launches $1 coffee body scrub

It will be sold exclusively via online retailer Adore Beauty from March 22.

7-Eleven has showcased its Arabica and Robusta coffee beans in the form of a new body scrub retailing for $1.

The new beauty product, which will be sold exclusively via online retailer Adore Beauty from March 22, features Australian actor Olympia Valance as its endorser.

“Coffee and skincare products are two things I can't live without, so being the face of 7-Eleven’s Coffee Body Scrub was a no brainer. Now I can exfoliate, rejuvenate and caffeinate with the same great coffee Australians have been enjoying for years,” she said in a media release.

7-Eleven’s head of marketing communications Adam Jacka said the scrub is a “fun and innovative way to showcase the quality of coffee that Australians enjoy every day.”

“We wanted to showcase the quality of our coffee beans in new ways. More than 71 million cups are already enjoyed across Australia each year but we know some are still yet to try our iconic coffee,” he said.

The 7-Eleven Coffee Scrub is produced locally and is 100% naturally derived, vegan and cruelty-free.

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