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Weekly Global News Wrap Up: Chick-fil-A to give away free food for annual Cow Appreciation Day; Changing demands of consumers prompt QSRs to go digital; KFC to launch a delivery system for trains

Here is a summary of the most interesting QSR news stories of the week from around the world.

A report by Investor’s Business Daily found that smartphone conveniences are making their way into the world of burgers and fries. Many in the quick service restaurant industry are betting that its future lies in that technology — in large part through mobile orders, payments and delivery.

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Quick services restaurants are struggling in India despite having paying customers due to the miscalculations of the investors as well as the confinement to the traditional taste of the locals, The Economic Times reported. Brands have to change their India plan, which meant smaller stores, more food innovations and moving out of high streets.

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Another report by The Economic Times announced the partnership between KFC and Indian Railway Catering and Tourism Corporation (IRCTC) to launch a delivery system for consumers on trains.

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Starbucks Coffee launches two new nitrogen-infused coffee flavour with Nitro Cascara Cloud, and the Nitro Dirty Chai. According to Bustle, both drinks use Starbuck’s Nitro Cold Brew, the brand’s signature cold brewed coffee which is infused with nitrogen to give it a rich, smooth, velvety texture.

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Chick-fil-A is handing out free food on July 11 to celebrate its annual Cow Appreciation Day at its more than 2,100 restaurants nationwide. In an article by Thrillist, one simple instruction was given and it is to wear some kind of "cow attire" to qualify. The promotion is open until 7pm local time.

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The chain is also giving one couple the chance to win free catering.
The Mexican QSR recently embarked on a hiring spree across the country.
The promotion is available across the chain’s 41 stores.
This unit guarantees food quality without increasing operational expenses.
Controlling food costs, lessening waste, and forecasting demand accurately are crucial.
It partnered with Sydney illustrator Julie Luu to feature festive art across store signages and the brand’s 2022 Christmas Calendar.
One applicant will also have the chance to win a year’s worth of free pizza and a Nintendo Switch.
Its current store network is now worth $4 million a year.
Find out how the upgraded digital menu signages improved the brand's operational and cost efficiencies.
The fast food chain has 54 restaurants across SA and 449 nationally.