Cinnabon is making a play in the specialty coffee space

The bakery brand is also seeing further expansion in Melbourne.

The franchisor of Cinnabon in Australia is hoping its recent partnership with Archer Specialty Coffee will become “synonymous” with the chain in the country, akin to how Seattle’s Best Coffee is in other international markets.

The partnership sees Archer serving its blends across all of Cinnabon’s locations in QLD and Melbourne.
 
“I've loved seeing the growth of their brand and we are looking forward to a long collaboration with them,” QSR Foods director Richa Goyal told QSR Media. 

“We do coffee really well and that’s something that we want to communicate better with our market,” he added, teasing an upcoming international campaign called “How About a Coffee”. 

Cinnabon also recently launched their limited-time only Caramel Toffee Minibon and is working on new flavours such as the Almond Minibon and Ferrero Rocher. 

The business also intends to focus on in-store and continue its delivery service via Uber Eats, with Goyal revealing they did trial delivery during COVID but had “some issues with delivery partners and found that it was compromising to the product.”

Goyal also said the chain was able to combat some cost pressures by baking in-house, but was forced to increase prices due to related increases in packaging and basic ingredients.

On the expansion front, Cinnabon opened a Sunshine Coast bakery at Sunshine Plaza in Maroochydore on Thursday, June 30, with further expansion seen in Melbourne.

“[W]e want to take our time and find the perfect locations for our franchisees so they can be assured of success,” Goyal said. “Our current franchisees are all hitting their targets because we’ve ensured they’re positioned in great locations for the Cinnabon brand. Currently we have our eye on three Melbourne sites as well as Pacific Fair on the Gold Coast.”

The brand lost their first Australian store, located in Toombul store, due to the flood event in Brisbane earlier this year.