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How To Utilise Digital Signage as an In-Store Marketing Tool
We may be biassed, but digital signage is a game changer for any business.
With its versatility and ability to showcase a variety of mediums, digital signage presents a world of endless options for effective marketing. As well as that, there are more reasons you should utilise digital signage as an in-store marketing tool if you’re a business owner:
Build Brand Awareness
In combination with your other marketing channels, digital signage reinforces brand awareness and recognition in customers. Consumers who interact with brands through captivating digital signage drive a 32% increase in sales volume. To us, this sounds like the perfect chance to play clips or show off creative assets relating to your brand’s identity and story. Even if viewers of your digital signage aren’t immediately converting, they will often keep your business top of mind.
Engage & Educate Customers
Compared to old-fashioned static signs, digital signage allows your business to engage and educate customers about your products and services. Highlight your unique selling proposition, promote your current offers or include an instructional video to get more eyes on your new product. Remember, confident consumers equal higher customer retention and sales.
Increase Store Traffic
Did you know that customers tend to enter a store due to a digital sign catching their interest? Capture the attention of your potential customers with the Samsung High Brightness Window Displays. These displays have a modern, slim, clutter free configuration designed with storefront window displays in mind. Their ultra-high brightness, yet energy efficient delivery projects clear, bright content, regardless of the lighting conditions. Vibrant digital signage can be the drawcard for prospective customers setting foot in your business. You can even place your digital signage in key locations, and display a directory that makes it easy for customers to navigate your store.
Enhance The Customer Experience
Aside from attracting new customers, your store’s digital signage also has the ability to elevate the overall customer experience. This is especially important because your level of customer service is what distinguishes online and in-store shopping. Whether it’s displaying your menu or providing answers to commonly asked questions, digital signage lets you lessen the burden on your already busy team. In fact, digital signage has been found to improve queue management and reduce perceived wait times by more than 35%.
What Makes Digital Signage Effective?
With all that said, it’s time for us to look at a few ways to maximise the impact of your digital signage:
Vibrant, Relevant Content
There’s no point investing in digital signage if you lack a targeted message. Ensure that all design aligns with your audience and brand and is relevant to the product or promotion you are displaying. Whether it’s compelling copy, appealing animations, audio QR codes or other interactive content, be sure to get creative. With ad fatigue being a real issue, you’ll want to command people’s attention quickly.
Playlists & Schedules
Remember, your content doesn’t have to be static. You can compile a whole set of slides or a playlist of video ads to get your brand identity across. As well as that, you can schedule your ads to display dynamically according to specific audiences, real-time events and different times throughout the day. This helps you to switch up your messaging and help customers learn, buy or connect with you more.
Strategic Positioning
Location is everything. Digital signage displays within your store are best situated near your point of sale. Beyond your store, areas with high foot traffic are ideal. Consider how long people tend to reside in the space and the natural flow of traffic. Similarly, figure out whether your chosen location is a point of transit, interval or interaction. If in transit, people will only have the capacity to register shorter messages in your signage. On the other hand, people waiting at a point of interval or interaction are better positioned to receive longer messages with a stronger call-to-action.
Have Questions?
Let our friendly team at Amped Digital answer any of your digital signage queries. Whether you’re looking to get started or wanting to learn more, we are more than happy to assist.
From digital menu boards to commercial display panels, we have a solution that will truly represent your business. Get in touch with us for your obligation-free quote today.
