5 ways QSRs can benefit from partnering with online food delivery platforms
Here's how QSRs can unlock the opportunities of the food delivery boom.
Online Food Delivery has become an integral part of many quick service restaurant's (QSR) business models. And with the ubiquity of food delivery apps, it's easier than ever for customers to get their favorite QSR dishes delivered right to their doorstep.
The pandemic has also accelerated the trend, with many QSRs pivoting to delivery-only or offering contactless delivery in order to keep their business afloat. In fact, in 2021 alone, Uber pumped $889 million in incremental revenue into the restaurant sector. Customers have also now become accustomed to the convenience of ordering food delivery, and this is unlikely to change even post-pandemic.
After all, QSRs and delivery are all about the same thing: convenience. While the delivery fee may seem like a barrier to entry for some customers, many are willing to pay a small premium for the convenience of not having to leave their homes or workplaces to enjoy a meal.
And with more and more QSRs adding delivery to their repertoire, it's becoming increasingly easy for customers to find exactly what they're looking for.
For QSRs, adding delivery can be a great way to boost sales and reach new customers. But it's important to partner with the right delivery platform to ensure a positive experience for both the customer and the restaurant.
So, if you're a QSR owner or manager who is looking to get started with delivery, grow your existing delivery business, and stand out from the competition, here are five ways you can benefit from partnering with delivery platforms.
5 key benefits of working with a delivery platform
1. Expand your reach: Delivery platforms can provide QSRs with instant access to people in their area. CBRE reports that Uber Eats is the most popular delivery platform in Australia, with 59.7% market share. So partnering with them could help a QSR reach a large number of potential customers that are on the Uber platform.
While delivery platforms do charge a commission for their services, this is often offset by the fact that QSRs no longer have to pay for their own delivery fleet. This can help save on costs, as well as provide a more efficient delivery service.
2. Get your business noticed: Partnering with delivery platforms like Uber Eats is also a great way to help increase sales and visibility. Uber Eats offers in-app marketing features that can help restaurants achieve their marketing objectives more easily than ever before.
3. Turn customers into regulars: With the help of delivery platforms, QSRs can keep customers ordering again and again, with flexible loyalty programs giving them a robust set of tools to incentivise your biggest fans.
QSRs also have the ability to respond to reviews, which can help build customer loyalty, learn about what customers like and don't like, so that QSRs can improve their offerings.
4. Run your business on your terms: Delivery platforms provide QSRs with easy-to-use technology that can help them accept more orders and customise their offerings. For example, Uber Eats' Manager lets restaurants customise their menus, set up delivery times, and track orders in real-time. This data can then be used to improve operations and make changes that will help boost sales.
5. Get insights into your customers: Data-driven decision-making is becoming more and more important in the foodservice industry. Delivery platforms can provide QSRs with valuable insights into their customers, including what they order and when they order it. This data can be used to improve marketing and operations, as well as provide a better customer experience.
Final thoughts
The food delivery boom is showing no signs of slowing down, and QSRs that are looking to get started with delivery or grow their existing delivery business need to partner with delivery platforms. Uber Eats gives you what you need to help grow your business. As well as a range of delivery options, you can access efficient, effective marketing tools, customer insights, data-driven recommendations, and even more ways to reach more customers in more places.
So if you're looking to get started with delivery, or grow your existing delivery business, partnering with a delivery platform is the way to go.
For more tips on how to grow your QSR business, reach out to Uber Eats today or sign up at https://merchants.ubereats.com/
