The three month trial will run from the 19th of February to the 13th of May 2018.
Michel’s brand manager Tom Elliot said weekly sales and customer counts of the trial stores will be monitored during those times to assess the impact of the solution. “A major component of the Michel's strategy moving forward is to investigate new, particularly digitally-focused, methods to increase customer count and sales,” Elliot said.
“The purpose of this trial is to test a cake delivery e-commerce solution that will offer customers the option to easily purchase products without having to visit a store for pick-up.”
Michel’s Patisserie said they are committed to become industry leaders in the digital space and deliver concepts that provide convenience for both its customers and its franchise partners.
“We understand that consumers are leaving their homes less and relying on online delivery services more, so it makes perfect sense for us to capitalise on this trend through our new cake delivery concept," he added.
Michel’s will have a range of core products available for customers to order, including products such as the Happy Birthday Sponge Cake, Marble Mud Cake and French Vanilla Slice. The minimum order amount for home deliveries is $30, plus a flat delivery fee of $5, regardless of location.
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