NEW CONCEPTS | Staff Reporter, Australia

KFC's new concept store geared towards older consumers

May soon start serving alcoholic drinks, an Australian-first for the chain.

KFC has launched a brand new concept store in Church St., Parramatta, offering a custom menu including burgers, wraps and bowls.

According to the chain, the concept store has been designed to meet the evolving expectations of urban, working professionals. In fact, KFC Australia has submitted an application for a liquor license to provide a small selection of beer and cider to customers who will dine in the store.

The permit is currently under review but once approved, adult customers will only be permitted to have one drink per meal and the chain emphasized that aside from the new store, they will ot be seeking to obtain a liquor license for any existing KFC stores.

Nikki Lawson, Chief Marketing and Development Officer for KFC Australia, said she was excited to bring an entirely new kind of concept to Parramatta locals and Sydney-siders.

"Our existing KFC menu is designed to appeal to the broad Australian population - in some locations, such as our Church Street store, where the customer base is predominantly working adult Australians, we wanted to trial a smaller menu more targeted to their needs,” Lawson said.

“For this reason we have reduced the menu to some core favourites and added a few additional items that we believe will hold appeal to this audience. These new items bring the great taste of KFC to life with new ingredients such as red quinoa, jalapeño sauces, basmati rice and corn salsa.

“So while the store has some new taste combinations, it is still distinctly KFC at its heart, emphasising great tasting food, freshly prepared in store to our unique recipes."

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