NEW CONCEPTS | Staff Reporter, Australia

Huxtaburger unveils new food concept HuxtaGO

HuxtaGO is the little brother to Huxtaburger and will be a fast paced microcosm of the wider brand.

The Glen is opening its doors on the 28th of March to its brand new food gallery, with HuxtaGO leading the new arrivals to the area’s latest dining destination. HuxtaGO said the brand is all about serving burgers in a quicker paced environment, but still appealing to the same foodies and delivering the same quality and fresh product.

It has been designed by StudioY to capture the youthful essence of the brand from concept through to store design. Its menu features Huxta classics as well as new additions such as all-day breakfast burgers, take-away coffee, on-the-go mini burgers, and frozen beverages. 

CEO of Huxtaburger CEO Matt Fickling said, “We recognise that Glen Waverley has an awesome food scene that’s rapidly growing, so we’re pumped to share our menu with more burger-lovers in the area through HuxtaGO. This new format brings with it much lower establishment costs for our franchisees and allows us to access real estate and areas around the country where we normally would not open, such as locations in airports, transport hubs, high volume CBD locations and shopping centre food galleries, opposed to the traditional high street and precinct model. There has been high investment into research and development behind this new concept in terms of operations, store design, equipment and technology so we can deliver Melbourne's best burgers in a fraction of the time - it is all about speed and convenience for our customers!"

Fickling added, “This will be our seventh store as a brand and we’re thrilled to finally see the new HuxtaGO concept come to fruition. More epic burgers, more stores, more happy Huxtamers!”

HuxtaGO will open inside The Glen’s food gallery, a contemporary new dining destination in Melbourne’s South East, alongside 14 other food concepts stores, eateries and restaurants. The Glen is located at 235 Springvale Road, Glen Waverley.  

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