NEW CONCEPTS | Staff Reporter, Australia

Eagle Boys launches new-look concept store

The brand opened a new-look concept store in Bundaberg.

The Bundaberg store introduced the brand's 'stores of the future' concept – a revamp that will be rolled out across the Eagle Boys network.

Eagle Boys Bundaberg franchisee Shaun Butcher said the refresh breathed new life into the store.

“The new concept is trendy and modern and provides our local customers with a different experience to what they are used to,” he said.

Eagle Boys General Manager of Retail Nick Vincent said creating value and appeal for local customers was central to the company’s business strategy.

“The stores of the future concept is an exciting expansion for us with a modern customer experience across Australia, with a contemporary look and fresh appeal."

Eagle Boys said that it developed the stores of the future concept after extensive research to understand customer preferences and behaviours.

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