Pizza Hut rolls out Peri-Peri chicken pizza flavour
Pizza Hut gives us the scoop about their Peri-Peri Chicken flavour.
Recently, Pizza Hut launched the “Peri-Peri Chicken” flavour, as another addition to their Signature Pizza range. The new addition was welcomed to the brand’s menu during the same time the brand launched their “premium pizza for $8” campaign.
Read report on Pizza Hut’s Signature pizza here.
Below is a Q&A with Fatima Syed, Pizza Hut’s Head of Marketing.
QSR Media: What inspired the brand to come up with this flavour?
Fatima: We launched the Signature Range only a year ago, so we thought it was timely to introduce a new addition to the range. Peri Peri Chicken was inspired by popular food flavours and cuisines currently in the market and research confirmed that this was a flavour our customers wanted us to introduce to the range. We continue to be committed to delivering the best tasting pizzas and hope that this new flavour will help to drive trial and awareness of the Signature Range.
QSR Media: What were the challenges faced in the development of this new flavour?
Fatima: We wanted an authentic sauce that delivered just the right amount of heat, along with the right balance of citrus flavour - Balancing the flavour proved to be a challenge during the development stage.
QSR Media: How has the reception been with your signature range pizzas?
Fatima: Our Signature Range has been well received since launching in 2012. We offer customers a wide range of familiar, yet aspirational flavours, and there’s something for all tastes. The Signature Range is all about quality ingredients and great-tasting flavours, without the premium price tag.
QSR Media: Will more flavours be introduced?
Fatima: Pizza Hut has a continued commitment to innovation and we’re always thinking of new ways to up the ante in the premium pizza market. 2013 is going to be a big year for Pizza Hut so watch this space!
QSR Media: What can we expect from Pizza Hut this year?
Fatima: It’s an exciting time of growth for Pizza Hut and we’re looking to open a number of new stores over the coming year. We will also be investing significantly in our online ordering and digital business which is growing at around 50 per cent per year.
