Donut King links up with Shop A Docket for new sandwich range
12 million coupons will appear on shop receipts.
Donut King is coming up with a new range of toasted sandwiches to include in their menu. The brand has created an offer for 120 selected franchises in Australia, designed to raise awareness on Donut King being an option for lunch as well.
To increase the promotion of the new product range, Donut King has partnered with Shop A Docket.
According to Tim Wingrove, Shop A Docket’s national Sales Manager, 12 million coupons will be appearing on the shopping receipts in selected metropolitan centres from now until the end of April, and regional stores until the end of June. These coupons will involve a discount coffee with each sandwich.
Marketing Manager for Donut King, Sheridan Burke, shares “Shop A Docket gets the offer into the hands of our customers who like the convenience of being able to shop, have coffee and something to eat all in the one shopping centre. It is a great call to action.”