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Chart of the Week - Hot potato chips - interesting facts
According to BIS Shrapnel, the most likely place to purchase hot potato chips is either McDonalds or the local fish and chip shop.
The majority of consumers consume this product takeaway. The most popular occasion to eat hot chips is dinner with two-thirds of consumers. The main time of day is likely to be between 6-9pm or 12-2pm.
The table below relates to the percentage of the population that consume hot potato chips at a particular place and time of day. This is not market share derived from volume or value. Market size analysis by volume, value, demographics, year, brand share and outlet numbers can by found in the 2011 Fast Food Market Size Database.
