Ali Baba launches Superfood K'bab
The world’s first was developed in partnership with dietitian Joanne Turner.
The 97% fat-free Superfood K’bab contains acai berries, blueberries, goji berries, and tomato, as well as quinoa and chickpea falafel.
The new offering, at 1,796 kilojoules per serve, is encased in a sodium-reduced wholemeal Lebanese wrap or, alternatively, a coeliac friendly gluten free wrap.
Dominic Cain, National Operations Manager for Ali Baba, said, “Our Superfood K’bab has been developed through extensive research in line with the changing tastes, needs and dietary requirements of Australians.”
Joanne Turner meanwhile noted, “Superfoods provide essential nutrients and this kebab offers them without overloading the body with salt, bad fats and sugar – components linked to poor health.”
The new product forms part of the company’s strategy to deliver healthy, tasty and fair-priced convenient food. Part of this strategy includes launching an initiative to reduce sodium levels by a total of 50% across their entire menu.
The Superfood K’bab will be available in a measured portion size at all Ali Baba stores for a limited time only.
