Eagle Boys goes big with new mega pizza
Eagle Boys launched yesterday its new family size 15-inch pizza, the biggest pizza the chain has offered.
The size, cut into 16 pieces, comes in a variety of flavours from the pizza ranges; EB’s Classics, EB’s
Favourites and EB’s Finest and is ideal for sharing with friends and family. The pizza is being offered at an upsize cost of $5.00 from the standard 12” Large Pizza.
According to Nick Vincent, Eagle Boys General Manager Retail, the Family 15-inch pizza was launched due to customer feedback whereby people were looking for the best value for money when purchasing pizza for their family.
A result of 18 months of research and development, the pizza was successfully trialled in South Australia before its national launch. According to the chain, South Australian franchisees not only received excellent feedback from customers, but also enjoyed a significant increase in profitability throughout the trial.
"The trials in South Australia were extremely positive, building over the trial period to become a substantial part of the menu mix. The customers loved it and the franchisees in South Australia gained a notable increase in pizza being sold in these stores. And furthermore these stores have reported an increase in repeat business along with positive customer feedback," he shared to QSR Media.
Vincent emphasises the importance of listening to customers and improving products to suit their needs and make their pizza time more appealing. "This pizza is filling a gap that was missing in the QSR pizza market... whilst competitor's pizzas have become smaller, ours are getting bigger," Vincent said.
Adding, “whilst our competitors are fighting over the price of cheese, we are focusing our efforts into bringing the very best to the market. Our latest research and development sessions brought up the importance of bringing value to customers and ensuring we are offering the best quality product at the best possible price. Ultimately, this is what lead us to launching a new family 15-inch pizza – to ensure there is plenty to go around.”
“The new family 15 inch pizza is 56% bigger than the Eagle Boys 12” Large Pizza and can be purchased as an upgrade to any pizza for only $5. A whopping 16 slices can be cut from the family 15-inch monster, with each slice offering the same excellent taste, quality and toppings than the one before, so no arguments on who is getting the best piece!”
