, Australia
138 view s
Photo credit: New York Minute/Facebook

Melbourne-based New York Minute introduces plant-based options

It currently has ten locations.

Melbourne-based burger chain New York Minute has partnered with supplier v2food to introduce plant-based options through their new ‘Pick Your Protein’ concept.

Customers can either choose a v2burger or v2schnitzel plant-based option in place of beef or chicken.

“This isn’t simply a marketing exercise,” founder and CEO Antony Crowther said in a statement sent to QSR Media. “We really want people to embrace this whole plant-based movement, as we believe that eating fast can still be good for you & with v2food, good for the planet.”

“We tested most if not all of the plant-based/vegan options and brands in the market and v2food was chosen based on taste and customer feedback. They are also Aussie owned and operated, which is always important,” he added, also revealing plans to expand its range.
 

Follow the link s for more news on

Join QSR Media Australia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!