MENU INNOVATIONS | Staff Reporter, Australia

McDonald's first wagyu beef burger launches in Oz

The burger features 100% Australian-bred Wagyu beef.

The Wagyu beef patty on the new burger is served between a new gourmet bun, and alongside a specially created sauce, crispy bacon strips, caramelised onion, tomato, lettuce, and a slice of Coon Cheese.

McDonald’s Australia chief marketing officer Jenni Dill said, “It’s exciting for us to be able to serve up a world first McDonald’s burger that centres on an ingredient we know Australians love – 100% Australian-bred wagyu beef. I love the taste of this newest addition to our menu, and am sure our customers will too. But they’ll need to get in quick before we sell out!”

The introduction of the Wagyu Beef Burger has given Macca’s the opportunity to source from a new stream of Aussie farmers, with all the Wagyu beef being sourced entirely from Australia.

McDonald's Australia director of supply chain Robert Sexton added, “At Macca’s we believe in the quality and taste of Australian produce, and we’re proud of our long history of supporting the Australian agriculture industry. The launch of this burger is further testament to our commitment to use local suppliers wherever possible. We estimate that while this burger is on our menu, we’ll purchase more than 280 metric tonnes of Wagyu beef from Queensland.”

Australian Wagyu Association chief executive officer Matt McDonagh said, “The Australian Wagyu Association is delighted with this initiative from McDonald’s Australia, which
brings a brand new beef eating experience to their customers by using the world’s best-tasting tender beef. We look forward to hearing how Australians respond to this new addition to McDonald’s menu.”

Now available at Macca’s nationwide, the burger will be served in-restaurant and in drive-thru, whilst stocks last.

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