Find out about what The Coffee Club has in store for its customers
QSR Media got a chance to talk with General Manager for Marketing of the Minor DKL Food Group, Greg Bowell, and discuss The Coffee Club's new menu, as well as the brand's plans for the future.
The menu additions include a smoked salmon and cream cheese omelette, an all-day breakfast granola bowl, as well as a chicken, avocado and macadamia salad. The three recipes will be included in a list of additions to The Coffee Club’s new menu, which features new menu offerings such as lasagne, chicken parmigiana, a range of gourmet burgers and on-trend breakfasts such as grilled haloumi bruschetta, as well as gluten-free bread and lactose-free milk.
QSR Media: Can you tell us more about your new menu? How are your customers reacting?
Greg Bowell: The Coffee Club’s new menu was soft launched into the market this week and from its first day we saw a significant positive impact from customers. We anticipate this will grow further when the high awareness campaign featuring food personality and The Coffee Club Food Ambassador, Justine Schofield, goes to air.
QSR Media: Can you give us some insight into your brand's health initiatives in developing your menu?
Greg Bowell: We aim to offer a variety of nutritious, traditional favourites and believe that we have done just that with our latest menu. Justine’s dishes promote a lighter way to enjoy winter comfort food utilising seasonal ingredients such as avocado, zucchini and peas.
QSR Media: Any other big plans for the year?
Greg Bowell: Our relationship with food personality, Justine Schofield, will extend out into the future with exciting fresh recipes in the pipeline. We are also very excited by the prospect of The Coffee Club Queensland Firebirds dominating every game from now until the grand finals. Our family of Coffee Clubs around the country will continue to expand. Over time we will also reveal new concept stores.
QSR Media: What can you say are the challenges in the market right now? What about opportunities?
Greg Bowell: We can all see how competitive the coffee and food sector is at the moment. Customers have more choice than ever, so they need to know they will have a great experience when they come to you. You have to stand out from the crowd!
The fact that The Coffee Club has gold medal award-winning espresso coffee, a menu developed by food personality, Justine Schofield, and a successful VIP Club, are all examples of how The Coffee Club stands out from the crowd and offers a first class café experience.
QSR Media: What can you tell the market about the direction The Coffee Club is strategically headed?
Greg Bowell: The Coffee Club, through its parent company, Minor DKL Food Group, has a very clear vision to be a global leader in retail food, coffee and franchising. This will see the brand expand both domestically and internationally. The Coffee Club team is dedicated to providing our customers with their favourite food and coffee experience. We will be looking at how we can continue to make our customers’ food and coffee experience not just familiar, but favourite.
