Muffin Break to implement new brand strategy in September

Part of the rebranding is the new-look café-kiosk officially opening at Sydney’s Birkenhead Point Outlet Centre on 7 September 2012.

Muffin Break said a myriad of modifications will be gradually applied to all its marketing communications and in all Australian Muffin Break cafés.

The revamped café fit-out design includes a more spacious layout and visible kitchen areas for customers to see Muffin Break’s trained bakers and baristas.

The new design also features a softer colour palette of warm hues, full-length and transparent muffin cooling cabinets, and other unique trimmings such as light fixtures that resemble cooking-whisks.

Serge Infanti, Foodco Group Managing Director who initially joined the company in 1990 as a Muffin Break franchisee, said, “September 2012 will mark a new era for Muffin Break, one with greater interaction between bakers, baristas and Muffin Break customers.”

Meanwhile a number of updates to the Muffin Break Club loyalty program will also be introduced. In addition, Muffin Break will be extending its menu offering.

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