KFC Australia teams up with Joel and Benji Madden
The partnership is for the KFC Good Times campaign.
KFC Australia announced that through the Good Times campaign, Aussies will have the opportunity to provide the Madden brothers with inspiration to record a song about having a good time in Australia.
Nikki Lawson, Chief Marketing Officer at KFC Australia, said, “KFC is encouraging Aussies to help inspire Joel and Benji, by sharing what it means to have a good time in Australia. People with access to Facebook will be able to visit our page and share their inspiration by submitting a video, story or photo to the Good Times Gallery.”
The Maddens will regularly visit the Good Times Gallery and will use some of the submissions as inspiration. KFC Facebook fans will be able to comment and vote on the content they think is most inspiring.
On Australia Day, 26 January 2013, the Maddens will perform the song live and exclusively at the KFC International Twenty20 cricket match at ANZ Stadium. The song will also be made available to KFC’s Facebook fans on 25 January 2013.