Hungry Jack’s launches 'The $5 Experiment' TV ad

The TV commercial featured the return of the Stunner meal deal.

Every component of the new TVC was sourced for just $5 a piece, according to Justin Cox, Clemenger Group Account Director. Everything from the voice-over artist, stunt work, animation and various talents cost no more than $5 each.

Clemenger BBDO created the digital media-led campaign ‘The $5 Experiment’ to highlight the value of the Hungry Jack’s $4.95 Stunner deal. The $4.95 Stunner deal includes a cheeseburger or chicken burger, Coke, fries and a sundae.

“It was because of the discovery of Fiverr.com that the concept was really brought to life,” said Cox. “Fiverr.com attracts thousands of people from around the world who are willing to do weird and wonderful things for only $5.”

Hungry Jack’s The $5 Experiment TVC aired from 27 March 2012 nationally.

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