Exclusive Interview: Find out Moo Gourmet Burger’s plans for 2014
New payment methods, new ordering options, new events.
QSR interviewed Adam Gerondis, of Moo Gourmet Burger, to get an update on what sets them apart, and what they’ll be doing differently this year.
QSR: What makes Moo Gourmet unique amongst its category?
Moo: We started the category off in 2009 when no one else was doing Gourmet Burgers, some have come and gone since and others are entering the market all the time, we plan to stay on top of the category by offering a premium product without compromise. We have also had 5 years to perfect what we do! We are also the only group to specialise in the use of only ethical free range produce.
QSR: What are your top 3 goals for 2014?
Moo: Our main goal is to remain the market leader in the Gourmet Burger category.
QSR: What are you doing in the digital space?
Moo: We have introduced online ordering, soon our own branded App will be available for
online ordering, we have introduced the PayPal app payment function and we are actively involved in social media, particularly instagram which is where we seem to find out biggest fans.
QSR: How do you see the brand evolving?
Moo: We are constantly looking for ways to improve the way we do things and for new exciting burger and beverage options, the one thing we won't changes our chips, we wouldn't dare! We have a link on our website where our customers can suggest limited edition burgers and MOO shakes, we get all sorts of weird and wonderful suggestions.
QSR: Tell us a bit about the "functions" side of the business; how much traction have you had with this?
Moo: We mainly do functions at our Manly restaurant as we have an extra level that is perfect for cocktail party events as the guests can have a whole floor to themselves, including a balcony with amazing views over Manly beach. We will be focusing on getting more events this year, especially during the quieter winter months.
