Domino's Deals Now Available on Mobile Devices
One of two apps released this month.
Domino's launches new Offers App, giving customers access to the chain's best deals straight from their mobile devices.
“With great national and local offers, the new App quickly and easily takes advantage of exclusive
deals from local stores from any smartphone, anywhere, anytime," said Domino’s Group CEO and Managing Director Don Meij.
According to the company, with 65% of Australians currently owning a smartphone, one of the highest rates in the world, smartphones are critical shopping tools with 95% having researched a product or service on their device. Meij emphasized that they understand the importance of being where their consumers are.
“Not only do we need to ensure our websites and services are optimised for mobile but also that our Apps are sophisticated, relevant and making our customer’s lives easier.”
This commitment is further reinforced with the pizza company launching not just one but two sophisticated Apps this month, each attempting to make the pizza experience more interactive, easier and faster.
“Embracing this kind of technology and digital innovation allows our customers to really have control over their order - it also sees the process become a lot more interactive and enjoyable for the user," he noted.
Adding, It’s digital developments such as these, that will see the pizza delivery company grow from 60% of sales online to 80% in the next two to three years.
"It’s important we continue to give our customers what they want in this space and also provide them with things they hadn’t realised yet would make the pizza ordering process faster.”
Meij tells us more about the upcoming second app.
QSR Media: You mentioned the deals app is one of two apps to be released this month, can you tell us anything about the next app to be released?
Meij: The next App will be released within the coming weeks. For now all we can say is that it will continue to improve the customer ordering experience. Stay tuned to find out more…
QSR Media: What kind of deals will be on this app?
Meij: Both local store and National deals will be available via the new Domino’s Offers App.
QSR Media: What will surprise the market with this app?
Meij: How accessible we will now make our offers for our customers. In the past, customers needed to wait for us to provide great deals. Now anytime, anywhere you can take your phone out and get the latest deals. Essentially, it is giving power to the customer and allowing them to engage Domino’s anytime. It really does put the customer in control of their ordering experience.
