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Press photo. /Subway

Subway showcases value in new ‘Size Matter’ campaign

This follows its BIGGER-ER campaign last year.

After comparing their subs to burgers, Subway Australia is showcasing its value in a new ad campaign.

The ‘Size Matter’ campaign showcases some of Subway’s most iconic footlong subs with the words ‘size matters’.

According to the Director of Marketing for Subway Australia and New Zealand, Rodica Titeica, the new campaign showcases just how much Subway is guaranteeing value in its subs.

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“The Size Matters campaign not only creates fame for the much-loved Footlong but reminds guests of the unmatched size-value it provides compared to other QSR products. We know that when you’re hungry, size matters. When you’re looking for value, size matters. When you’re hungry and looking for food that will provide great value in taste, quantity and quality of fresh ingredients, is there anything better than a Subway Footlong?” Titeica said.

 The new campaign follows a similar one last year where Subway compared its footlong subs to other burgers.

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