MARKETING | Staff Reporter, Australia

Hungry Jack's releases new Whopper ad campaign

The burger chain wants to prove that "it's not the same without the flame."

Hungry Jack's has released their newest ad campaign for their signature flame-grilled Whopper.

The 30-second commercial is accompanied by the song “That’s the Way I Like It” by K.C. and the Sunshine Brand, and features a scene where the burger chain shows the difference between flame-grilled and pan-fried burger patties.

Hungry Jack’s chief marketing officer, Scott Baird, says that it is important for them to show off their flame-grilled flavour since it has always been their core feature for the past 47 years.

“Taste is the most important category driver for our customers, which is why our new campaign reinforces Hungry Jack’s position as the market leader for taste,” Baird said.

“The new advertisements bring us back to the classic, flame grilled taste that Australians know and love,” he added.

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