The Coffee Club showcases bean to cup “obsession” in new ad
The chain touts it as their biggest campaign to date.
The Coffee Club has launched a new campaign featuring Melbourne-based comedian Nick Cody, aiming to showcase the brand’s “obsession with all things coffee.”
Titled ‘Coffee is Our Middle Name’, the 56-second spot shows Cody in various scenarios referencing coffee, including being in the middle of a superhero movie, an art gallery and a perfume ad.
“The Coffee Club has been obsessed with coffee for almost 33 years, it’s what we think about every day, it’s what we live and breathe. This new campaign highlights exactly that, through some hilarious scenes with comedian Nick Cody. This campaign is our biggest and most exciting to date - we cannot wait to get it out there,” The Coffee Club chief executive Nick Bryden said in a media release.
Launched last March 6, the campaign is inclusive of TV & cinema advertising, social media, large impact media and others.
The campaign was also launched off the back of their new Coffee Protein Smoothie, done with Muscle Nation, which is available in stores until 29th March.
