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MARKETING | Staff Reporter, Australia

Guzman y Gomez named QSR of the Year

The brand won at Roy Morgan's 2016 Customer Satisfaction Awards for Australia.

Guzman y Gomez was one of 32 businesses across finance, retail, telecommunications, travel & tourism, utilities and automotive sectors to have received an accolade at a gala dinner in Melbourne on Wednesday evening.

The annual Customer Satisfaction Awards are based on 12 months of data from Roy Morgan's Consumer Single Source Survey, and recognises businesses that consistently outperformed their peers throughout 2016 in customer satisfaction as judged by 50,000 consumers.

Mark Hawthorne, CEO at Guzman y Gomez said, "One of GYG’s values is to 'Make Every Customer Love Us' and we are so proud of our franchisees and crew in the restaurants who bring that to life by providing such a high level of satisfaction to our customers.

"GYG is a growing brand with 79 restaurants in Australia and the Roy Morgan Award is testament that GYG is serving healthy food, in a quick and convenient way, and by people who have the energy and authenticity of Mexican culture."

Michele Levine, CEO, Roy Morgan Research, said: “Now in their sixth year, the Roy Morgan Customer Satisfaction Awards continue to be the benchmark by which customer satisfaction is measured in Australia, New Zealand and Indonesia. Reliable, accurate and totally objective, the Australian awards reflect the experiences of some 50,000 consumers, as aggregated in our Single Source survey over 12 months.

“Big or small, first-timer or veteran champion, the 32 businesses honoured in last night’s awards may come from diverse industries but they all share one crucial characteristic: their unrivalled dedication to ensuring their customers are satisfied, and their success as rated by their customers.

“Congratulations to this year’s winners: your commitment has clearly been recognised and appreciated by your customers. Keep up the excellent work!” 

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