MARKETING | Staff Reporter, Australia

The Coffee Emporium rewards Dads on their day with a sweet Father's Day offer

For Father’s Day, the coffee shop chain is inviting its customers to come in with their dads and receive a special offer.

Customers who spend a minimum of $20 on Father's Day will get a free small coffee for their dad who may select one of the following options: Small Cappuccino, Small Flat White, Small Latte, or Small Moccha, whether dine-in or takeaway.

Fernando Pimentel, Global Marketing Manager, said that the Coffee Emporium’s campaign “You Shout. Dad Smiles!” revolves around rewarding Dads during their special day, and is encouraging families to take Dad out for a meal.

Daniel Isaac, Group General Manager, citing the company’s research, said that Father’s Day spending has been growing year on year in Australia, with Aussies being expected to spend $753.4 million with Father’s Day.

From all gift options, “Dining out” (brunch, lunch or supper) was expected to generate $177 million or 23.5% of all spending on the day.

‘Dining out’ is the number 1 category in Father’s Day spending, according to the research, and Australians usually spend an average of $51.60 on Dad.

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