Taco Bell faces court action over naming rights

Aussie franchisor Taco Bill claims the similarity in names will confuse customers.

Taco Bell’s long standing expansion plan is being threatened by homegrown franchisor Taco Bill over naming rights.

The VIC-based fast food chain took to court earlier this week, claiming the similarity in names will confuse customers, leading them to believe the two concepts are connected of affiliated.

Collins Foods, the VIC and NSW licensee for Taco Bell, confirmed that it has been served with Federal Court proceedings.

“The claim will be vigorously defended by Collins Foods with strong support from the Taco Bell brand,” the company said in a statement posted to the ASX. “[Taco Bill] has not quantified their claim and...does not seek any urgent orders to prevent Collins Foods from opening Taco Bell restaurants in Victoria.”