Toby’s Estate opens contactless coffee shop in Kuwait
The Aussie speciality coffee brand has 12 coffee shops in Kuwait.
Australian speciality coffee concept Toby’s Estate Coffee Roasters has opened a fully digitised and contactless coffee shop in Kuwait, the first of its kind in the Middle East.
The new concept coffee shop is located at Mubarak Al Kabeer Street in the Sharq area of Kuwait City.
The contactless shop enables flexible customization whereby customers easily choose their preferred coffee drink, add-ons and food items, whilst baristas work behind the scenes to prepare the order.
Customers can place their orders through the newly launched Toby’s Estate mobile app which allows them to conveniently pre-order and pick up their order at the contactless shop or any closest Toby’s Estate location, or by simply using the virtual screen at the contactless shop.
The shop was redesigned to complement the purpose of the new service model and with the architectural design that Toby’s Estate has come to be known for. The brand’s architectural style features a harmonious and cohesive aesthetic, using natural materials in neutral colours, whilst incorporating greenery and specific touches that speak to the local community and culture. In addition to a fast, contactless service, customers can also enjoy their coffee outdoors during the cooler months.
“Today, we’re digitizing the coffee experience as part of our commitment to making your highest quality, made-to-order coffee convenient, all thanks to our proprietary mobile app and the strategically located contactless shop at the intersection of the financial district. Thousands of employees working nearby can now enjoy their coffee break on a typical fast-paced day. We look forward to expanding this new concept within Kuwait and the GCC as well,” Tareq Alshaikh, Chief Executive Officer of Pinnacle Group said.
Toby’s Estate Coffee Roasters is operated by Kuwait-based Pinnacle Group. Since becoming a franchisee the group has opened 12 locations in Kuwait in addition to operating two cloud kitchens and a coffee truck for catering, and has expanded its reach to two other shops in Dubai, two in Saudi Arabia and one in Qatar.