
How popular are sugar free drinks?
According to BIS Shrapnel over the last 2 months, 19% of fast food/snack consumers consumed carbonated soft drinks that were diet/light/sugar free. Significant differences are noted only between gender, as females are significantly more likely to consume diet/light/sugar free drinks than males.
The chart below outlines the percentage of Fast Food/Snack consumers that have consumed carbonated soft drink diet/light/sugar free in the last two months.
Click image below to enlarge.