To battle increasing hunger, Grill’d Healthy Burgers is partnering with charity orgs across Victoria and New South Wales starting this month.
In Victoria, Grill’d will be assisting the Feed Melbourne campaign, aiming to raise funds to help charities collect, store and distribute food to some disadvantaged Victorians. Grill’d will also be supporting in New South Wales OzHarvest, a charity organisation in focused on saving excess foods that are otherwise to be discarded and delivering meals to charities.
Customers who order burgers in any of Grill’d local restaurants will receive a token which can be deposited into one of the three jars representing three groups associated with Feed Melbourne or OzHarvest.
Grill’d Founder Simon Crowe said, “Every local community group needs support, but sponsorships tend to go to the big organisations, not the smaller groups. So we’ve come up with an idea to support the local ‘little guys’ and help raise funds and awareness for the amazing contribution they make to their local community.”
The target for this project is to have donated over $20,000 to local charity groups by the end of the month.
Grill’d plans on making the tokens and jars a regular fixture in their stores as part of their Local Matters project. Every month, it will feature three charity groups that will be asking for customers' support. It plans on taking this to other states in the near future.
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