Cause of the Week : Boost Juice raises funds for the Tassie bushfire appeal
We find out more about this recent charitable activity.
QSR Media: How is a QSR uniquely positioned to help out with the Bushfire appeals?.
As soon as Boost Juice starting hearing about the terrible fires in Tasmania and people losing their homes and possessions, we wanted to do something to help and show our support in such tough times.
Boost is positioned to act extremely quickly to local community issues. In this instance of the Tasmanian bushfires, we have created customised point-of-sale collateral, initiated instant social media support via our digital platforms (Facebook and Twitter) and sent out targeted VIBE Loyalty Club electronic direct mail to members within the specific region.
The combined total of customers, fans and followers across our digital platforms is over 1 million people which is a very compelling audience number to engage with.
Irrespective of our size or the partner network Boost is responsive to local causes and respond quickly and in a meaningful way. We support our partners with customised collateral for in store/social media support/ VIBE club support.
QSR Media: How much do you expect to raise?
We are hoping to raise $2500 - $3000 dollars in total sales on the day, but hopefully we will surprise ourselves and go even better! Every cent is going to the Red Cross Tasmanian Bushfires Appeal.
QSR Media: Any other comments?
Many Boost franchise partners are very active within their local communities around their stores, always looking for ways to help out and make a difference to those in need. The Boost Support Centre always encourages franchise partners to generate support within their local communities, by harnessing the awareness and recognition of the Boost brand. We provide all the assistance necessary to help make local activity happen.
