Baskin-Robbins supports McGrath Foundation

Baskin-Robbins is hoping to raise more than $31,000 for the McGrath Foundation in October.

The ice cream brand links with the McGrath Foundation to support Breast Cancer Awareness Month to help place McGrath Breast Care Nurses in communities across Australia and to increase breast awareness in young Australian women.

Baskin-Robbins will raise the funds via an online Facebook campaign and activation in its 80 restaurants across Australia. For every ‘like’ of the Baskin-Robbins Facebook page in October, Baskin-Robbins will donate 31 cents up to a $31,000.

The goal of donating at least $31,000 in 31 cent increments is based on Baskin-Robbins’ 31 flavours offering, which is integral to the brand.

Ian Martin, General Manager, Baskin-Robbins Australia, said, “Our franchise partners are proud to support this great cause and look forward to continuing to raise funds for the McGrath Foundation over the coming 12 months via donation boxes in restaurants Australia wide.”