HUMAN RESOURCES | Staff Reporter, Australia

Zambrero names new Chief Marketing Officer

The Mexican food chain appointed Lilla Kelemen as its new Chief Marketing Officer.

Kelemen has experience with retail advertising and large scale franchising experience from AMP, Hillross financial services and an agency background. She came from AMP where she headed up the channel marketing team for AMP Advice channels including AMP Financial Planning, Hillross and AMP’s Financial Planning Academy.  

She will be responsible for the strategic management of the Zambrero brand across its restaurants nationally and internationally to grow brand awareness, customer traffic and sales.

“I’m passionate about brand and the customer experience and very excited to join such a progressive team as Zambrero. It’s rare to come across a company whose brand values so succinctly live and breathe throughout the organisation," Keleman said.

“Zambrero’s innovative, healthy products and humanitarian Plate 4 Plate program at the core of its business model truly sets them aside in the market and I look forward to introducing many more Australians to the brand.”

“Lilla brings a wealth of experience and professionalism to our business that is required to take us to the next level as we continue to grow as the largest Mexican QSR in the Australian market. We are very excited to have her on board” Karim Messih, CEO of Zambrero, said.

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