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Fiona Hayes tapped as general manager channel at 7-Eleven

She held senior positions at Telstra Executive Team for more than 10 years.

Fiona Hayes was appointed as 7-Eleven General Manager Channel, following her more than 10 years of experience at Telstra Executive Team, where she served senior roles in operations and retail networks.

Hayes will be responsible for developing the business’ store operations and new channels to market, including franchising, leasing, formats, construction, maintenance, and operational support.

Currently, the firm is seeking to serve 1 billion customers annually by 2030.

To achieve this goal, Hayes said they will push boundaries of traditional convenience offer and range by introducing “Johnny’s Deli, last mile delivery options, store formats, digital purchase, and payments options.”

“Whilst innovation is critical, retail is detail and I’m also focused on ensuring our stores are beautifully presented, our customers receive friendly and fast service, and they have access to our full range of products 24/7,” said Hayes, in a press release.

7-Eleven will also open 90 new stores all over Australia over the next two years.

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