FRANCHISING | Staff Reporter, Australia

U.S. make-your-own-pizza concept launches crowdfunding campaign for Australian expansion

Slice of Brooklyn started the initiative through equity crowdfunding platform Birchal.

A make-your-own-pizza concept from the U.S. is looking to get a slice of the Australian market.

Slice of Brooklyn announced that it is looking to fund their expansion through equity crowdfunding platform Birchal.

The brand said it plans to raise between US$350,000 - $550,000 to establish corporate locations Tea Tree Plaza Westfield in Adelaide and in the Melbourne metro area before opening itself up for franchising,

“We’re giving investors a good portion of our company for a modest investment. We want them to share in our success as we grow as co-owners of our business, that’s why we are offering things like free or discount pizzas, profit sharing and a chance to have a part in the next big fast casual food offering in Australia,” Slice of Brooklyn founder Ned Hasanoff said in a statement.

The chain currently has one store in Adelaide.

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