McDonald's shares poor global sales performance for July

The chain has announced earlier this week that global comparable sales decreased 2.5% in July.

Specifically, McDonald's United States was down 3.2% and Asia/Pacific, Middle East and Africa (APMEA) was down 7.3%. Europe, however, had a sales increase of 0.5%.

According to the brand, "in July, APMEA's comparable sales decreased 7.3% reflecting the impact of food quality and safety issues at a supplier to McDonald's and other food companies in China."

This resulted to a negative impact in China, Japan and certain other markets.

"McDonald's global growth priorities - providing our customers with their favorite food and drinks, creating memorable experiences, offering unparalleled convenience and becoming an even more trusted brand - are the foundation of our customer-centric approach to building our business for the long term," said McDonald's President and Chief Executive Officer Don Thompson.

"Although July's results were not in-line with McDonald's expectations, we intend to strengthen our performance by addressing the current business headwinds with the discipline and conviction that inspire our customers' trust and loyalty."

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